Today, the solution makes it quick and easy for customers to find the products they want in a digital landscape.

By 2015, Amazon had surpassed Walmart as the most valuable US retailer by market cap.Īmazon is best-known for its disruption of the ecommerce landscape, and the company continues to invest in new ways to change the way buyers and sellers interact, like Amazon Prime, or Amazon FBA.

Quickly, the environment expanded to offer a wider range of products, including video games, electronics, furniture, food, and more. It’s widely regarded as one of the most influential economic forces in the world and has had a huge impact on the way we live and shop.įounded by Jeff Bezos in 1994 from a garage in Washington, Amazon was designed originally as a marketplace online for selling books. What is Amazon?Īmazon is one of the five “big” companies in the United States technology industry, ranked alongside Facebook, Microsoft, Apple, and Google. Today, we’re going to be sharing everything you need to know about Amazon, where it came from, and how you can use it to your advantage. About 44% of customers start their search for products with Amazon, and 40% buy products on the website at least once per month.įor those in the ecommerce industry, Amazon can represent a valuable avenue for profit and customer relationships. While many customers still use Google to begin their search for essential products, polls and surveys are beginning to show it’s actually Amazon that’s the most commons starting point for most sales. Amazon also has another branch to its company focusing on cloud computing and artificial intelligence, but for this article, we’ll be focusing on the marketplace. The multinational company focuses on delivering ecommerce solutions to customers and sellers around the world. Widely regarded as the biggest digital marketplace in the world, Amazon has transformed the way we shop online.

Amazon store